Our Picks: 23 Best Products from Target’s New Wellness Lineup

February 1, 2024

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We love wellness, and we love a deal, so we were excited to learn that Target is starting 2024 by offering 1,000 new wellness products. Plus, some cost as little as $2. We couldn’t wait to start shopping.

Though not every product under Target’s “wellness” umbrella met our standards, we did find plenty of gems that are worth adding to your cart. We also consulted with registered dietician Lauren Manaker for her healthy product picks from the new Target lineup.

Here are our favorites from the new wellness lineup at Target, from food to beauty, fitness, and beyond.

1. Good & Gather Freeze-Dried Mango Slices

“Freeze-dried fruit can be just as nutritious as fresh, but with a far longer shelf life,” Manaker says. “Plus, when you’re craving something crunchy, these snacks can fit the bill. I love the Good and Gather freeze-dried mangos for a fruit-packed snack that doesn’t require any slicing, peeling, or refrigeration. They’re also a natural source of important nutrients that help support immune health, skin health, and more.”

Price: $8 for a 3-ounce bag

2. Owala FreeSip Stainless Steel Water Bottle

Don’t be distracted by the giant cups trending on social media. This bottle is both functional and cute. The drinking spout has a secure cover, so it stays clean and protected whether you’re at the gym or on the go. It holds 24 ounces of water, which will go a long way toward your daily hydration goals, and it’s made of lightweight and durable stainless steel. Plus, it comes in a dozen cute colors.

Price: $28

3. OWYN Protein Shakes

These plant-based protein shakes have an impressive 20 grams of protein per serving, which is why Manaker loves them. “Since so many people are trying to eat more plant-based protein these days, these shakes can be a convenient solution,” she says.

Price: $10 for a 4-pack of 11-ounce shakes

4. :Ratio Protein Vanilla Greek Yogurt

Manaker likes that :ratio vanilla yogurt “makes including protein in your diet easy-breezy. With 25 grams of protein per serving and only 3 grams of sugar, this yogurt is a great option for people who want more protein in their day.”

Price: $2.20 for a 5.3-ounce cup

5. Whisps Parmesan Cheese Crisps

These crunchy bites are a staple in the Manaker household. “These are made with 100% real cheese and provide 13 grams of protein and only 1 gram of carb per serving. And because they’re baked, they are totally shelf-stable (perfect for cheese snacking when on the go),” Manaker says. We also love to crumble them over salads instead of croutons.

Price: $4.30 for a 2.12-ounce bag

6. Good & Gather Extra Firm Organic Tofu

“This is a nice option for plant-based protein that’s versatile and easy to use in many recipes,” Manaker says. Notably, tofu is “low in saturated fat and contains no cholesterol, which makes it a fantastic choice for a heart-healthy diet.” Plus, with extra-firm tofu, you don’t have to press out the water, so it’s quick and easy to add to recipes.

Price: $3.30 for a 14-ounce block

7. Good & Gather Chickpea Spaghetti

This pasta “is gluten-free, a source of plant-based protein, and easy to include in any recipe that calls for traditional pasta,” Manaker says. “This pasta is made with just one ingredient (chickpeas), and helps get dinner on the table in minutes.”

Price: $3.30 for an 8-ounce box

8. Hyperice Hypervolt Go 2

Self-care alert: Make your massages portable (and more affordable) with this percussive massage gun. It’s small and light enough to access hard-to-reach spots on your back and shoulders (but we still think your partner should help).

Price: $130

9. Ultima Replenisher Electrolytes

Adding electrolytes to your water can help keep you hydrated, and these sticks from Ultima are great for travel. They contain magnesium and vitamin C, as well as moderate amounts of sodium, chloride, and calcium to help boost your electrolyte levels. Plus, the powder doesn’t contain added sugars.

Price: $21 for a 20-count box

10. Honest Beauty Hydrogel Cream

This face cream contains squalane and hyaluronic acid, two highly moisturizing ingredients that plump and soften skin. Hyaluronic acid in particular is a humectant, so it draws moisture into your skin and is a total texture game-changer, especially during the winter.

Price: $19 for a 1.7-ounce jar

11. Native Mineral Face Lotion

SPF is essential every day of the year. And a mineral formulation like this tube from Native is free of chemicals and uses zinc to bounce sun rays off your skin. This sunscreen is super fast-absorbing and won’t leave any greasy residue behind.

Price: $16 for a 1.7-ounce tube

12. Curology Dark Spot Serum

Curology is a new brand at Target, and its line includes high-quality, effective skincare that doesn’t cost a fortune. This serum contains niacinamide and glycolic acid, two actives that brighten and even out complexion to reduce the look of dark spots.

Price: $23 for 1 ounce

13. WithCo Non-Alcoholic Drink and Cocktail Mix

Target now has an extensive non-alcoholic drink selection in stores and online, including this margarita-inspired mixer from withCo. This mixer is made with fresh lime juice and agave syrup, so you can mix it with sparkling water for a refreshing booze-free adult sip.

Price: $15 for a 16-ounce bottle (makes 10 drinks)

14. Ghia Non-Alcoholic Aperitifs

These ready-to-drink cans from Ghia are another great N/A beverage offering now at Target. This variety pack lets you sample four refreshing flavors: Ghia Soda, Ghia Ginger, Lime & Salt, and Sumac & Chili. All contain no added sugar or artificial flavors.

Price: $20 for a 4-pack of 12-ounce cans

15. Blogilates Loop Bands

Target is the exclusive retailer of Blogiliates workout equipment, including these pretty mini bands that are great for getting in a quick sweat session at home – or, toss them in your suitcase when you travel.

Price: $15 for a 4-pack

16. Good Foods Avocado Mash

These mini avocado cups are ideal for stashing in lunch boxes and work bags. They’re made with just four ingredients: avocados, lemon juice, salt, and pepper. This is a great shortcut to a quick avocado toast break.

Price: $5 for 4 8-ounce containers

17. Good & Gather Cherries and Berries Frozen Blend

Fire up your blender: This big bag of frozen fruit contains an antioxidant-rich mixture of tart cherries, dark sweet cherries, blueberries, and strawberries, perfect for livening up your smoothies.

Price: $8 for a 48-ounce bag

18. Somos Mexican Black Beans

These ready-to-eat beans are a total time-saver in the kitchen. In less than two minutes, you can have a hot, flavor-packed, high-fiber center-of-the-plate protein or side dish. Make burrito bowls, tacos, nachos, or just toss these beans on a salad for lunch.

Price: $4.70 for a 10-ounce packet

19. Good Culture Cottage Cheese

Cottage cheese has been trending for a while now, and this creamy offering from Good Culture is a great addition to your grocery list. Each serving contains 14 grams of protein, and it can easily go from sweet to savory or hot to cold, making this a delicious and versatile fridge staple.

Price: $5.50 for 16 ounces

20. Zwita Shaksuka Fava Bean & Spinach

With this smart meal pouch, you can whip up a shakshuka that tastes like it’s been simmering for hours in less than 10 minutes. The protein-rich sauce contains fava beans, onions, spinach, and turnips seasoned with harissa paste and paprika. Top it with soft-cooked eggs for a complete meal.

Price: $7 for a 10-ounce pouch

21. Bitchin’ Cilantro Sauce

Call it a sauce, a dip, a condiment, or a spread, this herby plant-based concoction does it all. Made with almonds and flavored with nutritional yeast, fresh cilantro, and garlic, this sauce elevates everything from carrot sticks to tacos.

Price: $7.80 for 8 ounces

22. Safely Calm Multi-Surface Cleaner

This all-purpose cleaner is made from salt and coconut oil, so it cuts through dirt and oil without harsh chemicals and bleach. It leaves surfaces sparkling and the air in your home smelling fresh.

Price: $6 for a 28-ounce bottle

23. Hatch Rest 2nd-Generation Sleep Machine

This smart little light operates as a night light, sound machine, and gentle alarm clock. It’s great for kids and adults, and you can control it from your phone, so you can lull babies to sleep with soft white noise and slowly help teens rise in the morning with building light.

Price: $60