The ancient healing system of Ayurveda, a holistic approach to health and wellness, has been followed throughout India for more than 5,000 years. Traditionally, Ayurveda is thought to help balance the body and mind and prevent, and treat illness through the principles of meditation, yoga, deep breathing, lifestyle and diet.
With MissionRoot, a new organic bottled iced tea company, we can all get down with the benefits of this ancient Indian practice here in the United States.
A combination of age old recipes and new formulas developed by founder Soham Patel and flavorist Barr Hogen (formerly the creative chef of Odwalla) results in teas with extracts of several Ayurvedic medicinal ingredients.
All three of their launch flavors—Tulsi, Hibiscus, and Amla—contain fresh pressed ginger, a root with antioxidant, anti-inflammatory and immune boosting qualities. Various roots, herbs, flowers and fruit are slightly sweetened with organic agave (which, although not a traditional Indian plant, has been used in Ayurvedic cooking for the past 20 years). Unlike most bottled iced teas on the market, no high fructose corn syrup, cane or beet sugar can be found here.
Tulsi (or Holy Basil) is used to promote purity and lightness, cleaning the system of toxins. The herb is used as a treatment for coughs and colds, and this tea may well serve the same purpose. Amla is made from Indian gooseberry, a rich source of Vitamin C, bioflavonoids, flavones, polyphenols and carotenoids. Hibiscus is valued for its soothing properties — it’s also used to fight coughs and colds, and to prevent high blood pressure and liver disorder.
Not sold yet? 5% of MissionRoot’s profits go to Akshaya Patra, an organization that provides daily nutritious hot meals to millions of school children in India to fight child malnourishment.
Currently, MissionRoot is available in 20 Whole Foods locations in New England, as well as a number of smaller retailers in the Boston area; with a little luck and customer support, they hope to start distribution in the tri-state area soon.