We won't ever tell you to follow a specific diet. And we certainly won't judge you for having a glass of wine. Or a hamburger. Or a slice of chocolate cake. We just want to make healthy eating easier and more enjoyable. But we do have a few core beliefs that define how we think about "healthy."


1. Healthy eating is personal...

Just because your mother-in-law is #teampaleo, does not mean it's right for you. We'll help you figure out what is.

2. But some things are universal.

Eat more sugar, said no one ever. Everyone can benefit from eating more whole foods and less junk food. We'll help you figure out how (it'll be fun, we swear!).

3. Mindset matters.

Food is meant to be enjoyed. We'll help you build a relationship with food that's full of joy and free from guilt, confusion, and anxiety.

Our Story, In a Nutshell


After years of struggling with chronic IBS, low energy, and poor immunity, founder Jared Koch discovered the foods that made him feel amazing (and the ones that made him feel like someone ran over him with a steam roller).


What started as a personal journey has evolved into a 500,000+ strong community on a mission to find out what their Clean Plate looks like.

Endorsed By Leading Experts & Celebrities

Deepak Chopra, M.D.

Deepak Chopra, M.D.

"Jared's nutritional advice in Clean Plates has the power to transform your individual health and our collective well-being."

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"Jared Koch and Jill Silverman Hough, co-authors of The Clean Plates Cookbook, are experts at using produce and other intrinsically healthy ingredients in ingenious ways."

Mark Hyman, M.D.

Mark Hyman, M.D.

"Whether you want to stay trim or re-boot your eating habits entirely, Jared Koch's expert nutritional advice makes eating well simple and delicious."

Good food brings people together.
So do good emails.

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In order to keep our site and newsletter free for our readers, we partner with like-minded brands that compensate us to promote their products and services. In addition, we sometimes recommend products or services that may earn us affiliate revenue. This content is always clearly marked as sponsored, and these relationships are always vetted by our team of hard-working, health-obsessed editors.