We won’t ever tell you to follow a specific diet. And we certainly won’t judge you for having a glass of wine. Or a hamburger. Or a slice of chocolate cake. We just want to make healthy eating easier and more enjoyable. But we do have a few core beliefs that define how we think about “healthy.”

1. Healthy eating is personal…

Just because a plant-based lifestyle works for your best friend doesn’t mean it’s right for you — but we’ll help you figure out what is.

2. …but some things are universal

We can all benefit from eating more whole foods and less junk food. If you eat less refined sugar and fewer super-processed foods, you’ll probably feel better (and we have the science to back that up). 

3. Mindset matters

Food is meant to be enjoyed. We’ll help you build a relationship with food that’s full of joy and free from guilt, confusion, and anxiety.

Our Story, In a Nutshell

Endorsed By Leading Experts & Celebrities

Deepak Chopra, M.D.

Deepak Chopra, M.D.

“Jared’s nutritional advice in Clean Plates has the power to transform your individual health and our collective well-being.”

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“Jared Koch and Jill Silverman Hough, co-authors of The Clean Plates Cookbook, are experts at using produce and other intrinsically healthy ingredients in ingenious ways.”

Mark Hyman, M.D.

Mark Hyman, M.D.

“Whether you want to stay trim or re-boot your eating habits entirely, Jared Koch’s expert nutritional advice makes eating well simple and delicious.”

Good food brings people together.
So do good emails.

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In order to keep our site and newsletter free for our readers, we partner with like-minded brands that compensate us to promote their products and services. In addition, we sometimes recommend products or services that may earn us affiliate revenue. This content is always clearly marked as sponsored, and these relationships are always vetted by our team of hard-working, health-obsessed editors.