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Fresh Food Bike: A Whole Foods Concierge Who Delivers

March 22, 2012
An old-fashioned grocery delivery system with a modern twist. (Photo by:

Every Angeleno knows it gets real in the Whole Foods parking lot. The time and emotional energy required just to park can ruin the entire shopping experience. But now, thanks to  Fresh Food Bike, you can skip the trip the store, and get your Whole Foods or Erewhon order delivered to your doorstep. (The service is currently available in Bel-Air, Beverly Hills, Brentwood, Calabasas, Downtown LA, Hollywood Hills and Malibu.)

Fresh Food Bike is the brainchild of Naeem Tohid, who will shop for and deliver up to 100 pounds of groceries to you, all on an eco-friendly electric bike.

Tohid is happy to follow a list, but can also act as a concierge, putting together gift baskets suited to a range of diets: non-GMO, kosher, gluten-free, halal, vegan, vegetarian, pescetarian and even paleolithic. He’s put together gifts for new parents and home-bound patients recovering from surgery, and has an encyclopedic knowledge of Whole Food’s Whole Body department.

The service isn’t cheap: there’s a minimum $150 order, plus 15% of the grocery subtotal for gratuity and a $50 delivery fee (which is waived for curbside pick-up). If you opt to use the company’s concierge option, there’s an additional fee (15% of the grocery subtotal).

So, Fresh Food Bike isn’t a cheap date, but it scores major points for convenience — not to mention sustainability. The company’s custom-designed bicycles are recharged via Whole Foods’ solar panel array; some deliveries are made via electric, hybrid and low-emission vehicles. And groceries are delivered in re-usable bags.

…And did we mention, you get to skip the parking lot?

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