February 24, 2015
David Luks, the CEO and founder of Honeydrop, has upgraded everyone’s mom’s secret weapon (a spoonful of honey in your tea, that is).
His cold-pressed juice business was inspired in the wake of a cancer diagnosis. He says, “I was inspired by a nutritionist who told me to consume less processed foods such as white bread, white rice and white sugar. She told me pure raw honey is unrefined, never heated, and thus naturally contains vitamins, minerals and antioxidants and most importantly, does not spike your blood sugar as fast as highly refined sweeteners.”
Honeydrop specifically uses New Zealand Manuka Honey, which is packed with methylglyoxal, a powerful compound that can fight infections. “We source Manuka Honey with a 12+ Unique Manuka Factor (UMF),” he says. “The UMF measure is the standard way of describing the bacteria-killing power of the product.” Think of the antimicrobial Manuka honey as nature’s antibiotic.
When you drink a refreshing Apple Ginger Lemon Daily Immunity Honeydrop ($7; find a store near you here or order online), you not are only consuming two cold- pressed Fuji apples, one lemon, an ounce of ginger and a tablespoon of Manuka Honey, you are also supporting the company’s “Buy A Bottle, Save a Bee” initiative to fight Colony Collapse Disorder. A percentage of proceeds from every bottle of Honeydrop is donated to local beekeepers to build new beehives.
Mom always had it right. Now Honeydrop does, too.