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The Cold Brew That Loves You Back

August 8, 2018

Just when we thought we could not love coffee more, along came cold brew to rock our worlds. It’s smoother and less acidic than the traditional stuff, and it tastes. So. Good. Perfect for a hot day (and hey, for many of us, for any day).

And since we now know the many health benefits of coffee—reduced risk of heart and liver disease as well as type 2 diabetes—we actually feel great about our daily coffee ritual.

But—you knew there would be a “but”—it turns out that not all cold brews are created equal. Because we’re obsessed with health and any way we can minimize our intake of chemicals and other toxins, we choose to sip cold brew made with joe from the like-minded folks at Purity Coffee. (Check out the special offer from them, below.)

What’s special about Purity: They begin with organic, pesticide-free beans. Taking it a step beyond organic, they also source specialty-grade coffee, which means the beans are uniform and free of chips and cracks. This ensures more even roasting, important since uneven roasting ups the risk of the coffee developing harmful compounds during the roasting process.

If all that isn’t enough, Purity’s unique roasting technique maximizes the health benefits of their coffee, so it hangs on to all the good stuff (no wonder a cup of Purity can have up to 10 times the antioxidants of other brands). Over-roasting to get rid of toxins, as many companies do, can actually cause other toxins to form (not to mention leave you with a burned-tasting brew). Because Purity starts with super-clean beans (these are lab tested, people), they can roast for the best flavor, and also right to the sweet spot where toxins native to coffee are killed off but other ones don’t form. #winning

Now you know why it’s so important to start with the cleanest beans, on to brewing method. Turns out iced coffee and cold brew are wildly different when it comes to health (who knew?). With iced coffee, you brew the grounds the traditional way with hot water, then cool it down afterward. With cold brewed coffee, the grounds are steeped in cold water for up to 24 hours. Since coffee acids are extracted more readily at high temps, steeping the grounds in cold water means less acid in your cup, so you get a smoother flavor.

The takeaway: Clean beans from Purity + cold brewing = a supercharged, antioxidant-rich, toxin-free, smooth-tasting cup.

Ready to get brewing? More good news: Purity ships their beans within 48 hours of roasting, so your cup is not only healthier, it’s also super-delicious. And right now, Purity is offering Clean Plates readers 25% off your first order, plus free shipping. Just use the code CLEANPLATES at checkout, and get ready for a serious coffee upgrade. Order yours now.

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